Launch Campaign Strategy & Creative Direction
Your launch deserves more than a flyer, a few last-minute posts, and hoping people pay attention.
Description
I.O.R. helps authors, artists, entrepreneurs, speakers, creatives, and brands create intentional campaigns for book releases, new music, product launches, service launches, courses, events, and major announcements.
This service combines strategy, creative direction, campaign messaging, content planning, and campaign-ready visuals so your launch has a clear story, consistent presence, and strong call to action.
Whether you are releasing a book, dropping a new song, introducing a product, promoting a service, or preparing for a major announcement, we help you build a campaign that creates visibility, momentum, and connection.
This service is perfect for
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Book releases
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New singles or albums
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Product launches
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Service launches
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Course launches
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Event promotions
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Brand announcements
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Creative projects
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Speaker or ministry launches
Depending on the package selected, this service may include
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Campaign strategy session
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Campaign theme and concept development
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Launch messaging
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Audience and CTA clarity
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Visual direction
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Content shoot planning
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Campaign content shoot
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Shot list and creative direction
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Reel ideas and scripts
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Captions and promotional copy
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Email or newsletter copy
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Social media rollout plan
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Launch day content plan
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Post-launch follow-up strategy
The goal is simple: to help you stop posting randomly and start launching with clarity, excellence, and momentum.
Investment
Starting at $2,500
For book releases, new music, product launches, service launches, courses, events, and major announcements.
This service includes campaign strategy, messaging direction, content planning, visual direction, and launch rollout support. Select packages may also include a campaign content shoot, captions, reel scripts, email copy, and launch day strategy.
Final pricing is based on campaign length, deliverables, content shoot needs, and the level of creative direction or support required.
Book a discovery call to receive a custom quote.